Almost every model is making marketing for some beauty product or hair products which look very perfect. We are aware that it won’t work like on them because what is on the models is not the real result of that product, behind them is a countless beauty and makeup artists.
Their perfect skin brings us wrinkles and blemishes.
Their slim bodies will ruin out self esteem and find us a lot of complexes which are bed for our mental condition.
Then we are desperate and go to buy the products that they are marketing.
Dove campaign is something different. The models are real women and ordinary girls. This is the thing which attracts us to buy dove’s products.
It makes us feel good and that is the reason why the sale is only increasing.
For the company that advertises “real beauty,” we’d expect them to use natural ingredients. However, many of the Dove products feature toxic components!
Dove began in 1957 when the Lever Brothers produced an original ‘beauty bar.’ They advertised they product was ‘much better for your skin’ as opposed to other soaps because it was mild and contained ‘one-quarter cleansing cream.’ Their logo featured the bird silhouette that we see today. The models were typical for beauty ads at the time, slender, red lips, and girly.
During the years Dove campaign started with usage of ordinary women. Dove began selling new products such as deodorants, body lotions, cleansers, and shampoo. Hand and face care merchandise followed a couple years later.
The official Dove Campaign for Real Beauty website was launched in 2004. The next year, in Canada, the Dove Self-Esteem Fund was initiated to combat eating disorders. They began to release videos such as ‘Evolution’ which displays the unrealistic portrayal of beauty from the media, and ‘Onslaught’ which features the torrent of pressure from the press that consumes innocent little girls’ body images and self-esteem.
Nowadays Dove presents number one in cleansing brand, and a lot of girls and women are feeling more confident and better. Today it is used in more than 80 countries.